Facebook Rules the World
post date: December 13, 2008
For thoes who want empirical proof of the importance of Facebook, check out the Google Zeitgeist (don’t you love those German words) 2008. Google researchers studied the top search topics for every country in the world. Studying what people search for is a good way to spot emerging trends. So guess who’s number one worldwide on the 2008 search list? “Sarah Palin.” Number 2 is “Beijing 2008.” And number 3 is “Facebook login.” The global top ten includes “tuenti” at 5, “Obama” at 6 and “nasza klasa” at number 7. And something called “wer kennt wen” was number 8.
A little research reveals that “tuenti” is a Spanish social-networking website, “nasza klasa” is a Polish social-networking website, and “wer kennt wen” is a social-networking website based in Germany. That means that four of the top ten searches worldwide involved social networking. By the way, “zeitgeist” means “spirit of the times,” and this ranking tells us that many people use the Internet primarily to connect with each other. If you check out the rankings by country, you can see the trend across the board. In the “Fastest Rising” category, Facebook is number 3 in the Czech Republic and the United Arab Emirates, number 1 in Columbia, number 7 in Denmark, and number 2 in France, Australia and in the U.S. (behind “Obama").
What does this mean? Lots of things, but mostly that people want to feel connected to each other. The world is not only flat, it’s really one huge community joined by iPhones, iPods, IMs, email, YouTube (another popular term worldwide) and by Facebook. That’s why I’ve got a Facebook page and (as of the moment) 963 friends. Not that I actually know all of them personally but we’re connected in a way that makes us part of a family, and in a world like this we all need all the friends we can get.
Do you have any thoughts or questions about this post? If you have a Facebook account, you may comment below:
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