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That Doritos Commercial

Ray Pritchard pastored in Los Angeles, Dallas and Chicago. Married to Marlene for 38 years, he enjoys being a husband, a father and a grandfather, riding his bike, and playing with Dudley and Gary, beloved basset hounds.

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Did you see that Doritos ad that aired in the first quarter of the Super Bowl? In fact, it aired during the first commercial break after the kickoff. The ad featured a young man eating a bag of Doritos while driving a car. He is distracted by an attractive young woman walking by, also eating Doritos. As one commentator put it, "wackiness, bent sheet metal and love ensue." A USA Today poll ranked it fourth out of 80 Super Bowl ads. Advertisers paid $2.6 million for a 30-second ad in Sunday night’s game. Some of the ads cost a million dollars to produce.
The Doritos ad cost $12.96 The ad was the winner of a contest sponsored by Doritos offering aspiring filmmakers a chance to have their ad featured during the Super Bowl. They $12.96 equals the cost of four bags of Doritos.
The winning ad was put together by …Dale Backus
Wes Phillips
Barrett Phillips
Dale’s wife Cori is the attractive woman in the ad.
Why do I mention this? Because Dale and Wes are graduates of Word of Life Florida Bible Institute. And Barrett served in the Word of Life summer camp counseling program. When the crowd gathered at the conference center to watch the Super Bowl on Sunday night, Wes and Barrett’s grandparents were in the crowd.
By the way, the young men did not know their ad had been chosen the winner until it aired during the Super Bowl. All they knew was that their ad was one of five finalists.
When I saw Wayne Phillips, the grandfather, this morning, he didn’t say a word about the game. He was just proud of his grandsons and their winning Super Bowl ad.

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2013 KBM Winter Report